The Southeastern Pennsylvania Transportation Authority (SEPTA) has reached an agreement with NRG Energy, to rename its Broad Street Line transit station to NRG Station. Per the terms of its deal with NRG, new signage, maps and interactive screens will be installed starting in August. Located at 3600 South Broad Street, NRG Station had been known as AT&T Station since 2010.
According to a recent press release by SEPTA, the naming rights arrangement is consistent with SEPTA’s mandate, Act 44, to seek alternative sources of revenue. Act 44 was a measure passed by state lawmakers in 2007 to provide additional funding for transportation in Pennsylvania on the condition that transit agencies like SEPTA bolster their efforts to generate non-fare box revenues.
The five year, $5.3 million naming rights agreement also provides for the installation of NRG Go portable power packs that customers can rent to charge phones or other devices while traveling or attending nearby events. The South Philadelphia Sports Complex is the site of Wells Fargo Center, Lincoln Financial Field, Citizens Bank Park and the Xfinity Live! retail/entertainment center and is within walking distance of NRG Station.
“This agreement with NRG will deliver major benefits to our customers and other taxpayers who help fund the Authority’s operations. The income this generates will go directly toward the everyday costs of running the transit system.” – Pasquale T. Deon, SEPTA Board Chairman
“This NRG Station agreement is a win-win for SEPTA customers, delivering improved amenities while generating new revenues beyond the fare box. SEPTA has worked hard to find innovative ways to enhance service while controlling costs, and we will continue to aggressively pursue more opportunities moving forward.” – Jeffrey D. Knueppel, SEPTA General Manager